Guide to branding

---

crash
course
BRANDING
101
YOUR
BLOAT-FREE
GUIDE TO
BRANDING
& logos

---

Who is this for?
Anyone who wants to understand 
branding in a digestible format
Why was this guide put together?
To educate people on the power of 
branding & give them the tools to 
start building their own brand
What will you learn?
• Branding essentials
• The benefits of branding
• How to build your brand
• What makes a good logo
• Pink cows & why you should care
OVERVIEW

---

You could describe a BRAND as an 
organization, product or service with a 
personality that is shaped by the 
perceptions of the audience.
Jeff Bezos, owner of Amazon and 
subsequently the world's richest man, 
said it best:
"A brand is literally what people 
say about your business when 
you're not in the room".
Basically everything they *think* and 
*feel*, which is why branding is so 
important.
The IDENTITY or image of a company is made up of many 
visual & sensual devices like:
• A Logo (The symbol of the entire identity & brand)
• Stationery (Letterhead + business card + envelopes, etc.)
• Marketing Collateral (Flyers, books, websites, etc.)
• Products & Packaging
• Other Sensual Communication (Audio, smell, touch, etc.)
All of these represent a brand's identity and should support 
the brand as a whole.
A LOGO should identify the business in a simple way that is 
recognizable and memorable. It does not literally show what 
the business does. ie. A car logo does not show a car