Guide to branding

WHAT MAKES
A GOOD LOGO?
5 PRINCIPLES 
of effective
LOGO DESIGN

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DEFINE YOUR 
'PINK COW' BRAND
#1
WHAT IS A 'PINK COW' AND 
WHY YOU SHOULD CARE
You do know that "branding" is an old topic, right?
Yet, with the rise of social technologies, branding is 
as accessible as ever, meaning you have so much 
more opportunity, but also so much more 
competition, to build and grow a business 
which thrives.
For this reason alone, you have to stand out and 
create a one-of-a-kind brand.
You're either dominating competitors, or you're 
invisible in the market.
You don't want to build a "me too" brand. 
You want to be completely different. 
You want to be the 'pink cow'.
(Seth Godin talks more about this in his book Purple 
Cow. I’ve simply re-branded this idea as "pink cow" 
because, you know... pink rocks. 
Here's how to brand yourself as the 'pink cow' of 
your industry...
Before creating your brand, you must have a 
target market, set specific goals and plan 
accordingly. Take a look at where you are at now 
and where you want to be in the future. 
Ask yourself:
• What do you personally want to be known for?
• In business, what do you want to be known for?
• What about in 2 years time? 5 years? 10 years?
Maybe you want to become an authority in your 
niche or perhaps you want a popular ecommerce 
store. Or be the next Google.
Whatever your goal, plan correctly from the start.
Be the pink cow.
PINK
 COWS
- WHAT?!
JUST
A PINK COW
TM

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After you've set your goals, outlined your target 
market & defined how you wish to be perceived, 
then you can start to build your brand.
Start with these 3 brand essentials: