Guide to branding

A) Your Unique Visual Identity
Having a unique visual identity is one of the easiest 
ways to differentiate your business from the 
competition. Your identity should be consistent and 
reflective of your initial goals, yet flexible enough to 
work across all communication.
This includes your logos, fonts, colors, stationery, 
social media profiles and more. 
B) Your Own Website, Domain 
Name & Email Address
Do you know what comes up when people 
type your business into Google? Hopefully your 
own website (e.g. JohnSmith.com) and social 
media profiles. Are you using a customized 
email address such as [e-mail]? 
These all reflect on your brand's image.
www.
[e-mail]
LOGO
fonts
COLORS
Facebook
TWITTER
LINKEDIN
NEED A HELPING HAND?
C) Your Social Networks 
It's not enough to have a Facebook or Twitter 
account, you have to actually be active there; 
share content, provide value, ask and answer 
questions, and as frequently as possible.
Remember that everything you do, say and share 
is reflective of your brand.
Email Jacob Cass 
[e-mail]
If you implement these 3 steps, you’ll be on your way to creating an irresistible brand!
Questions? Please email [e-mail] 
BUILD YOUR BRAND
#2

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Jacob Cass is an Australian graphic designer who runs the popular design 
blog, JUST Creative, which doubles as his award-winning design & branding 
firm. Jacob’s clients have included Disney, Coca-Cola and Nintendo. Jacob 
has spoken at TEDx, been featured in Forbes, Entrepreneur and has been 
awarded LinkedIn’s exclusive “Best of” for graphic design. He enjoys writing 
in third person and would love to take your brand to the next level. 
Jacob Cass
Visit justcreative.com
Go to Blog
HIRE
A PRO
Contact Jacob Cass 
[e-mail]
Logo Design
Branding
Brand Strategy
Web Design
Print Design
Consulting