Guide to branding

Logo – a symbol representing your business
Tag line – a short & sweet motto
Visual Aesthetic – a consistent color palette, 
fonts, design style, and overall concept
Voice – The brand’s tone, vocabulary & syntax
Once you have these set up, you can start 
building the rest of your brand's collateral.
eg. Your website, social media graphics, 
packaging, stationery, etc
No brand is set in stone. Overtime, you may want 
to update it or do a complete re-branding.
Your clients, new emerging technology and the 
ever evolving economy will dictate when you may 
need to consider re-branding.
DEFINE YOUR 
BRANDING STRATEGY
#1
DEVELOP A
BRAND IDENTITY
#2
IMPLEMENT, TRACK 
AND ADJUST
#3
HOW TO BUILD
YOUR
 BRAND

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A good logo is effective. It is distinctive, 
appropriate, practical, graphic, simple in 
form & transmits a predetermined message.
SIMPLE
A plain logo design is easy to 
recognize and allows the logo 
to be versatile. Good logos 
feature something distinct 
without being overdrawn.
Think Apple's bite!
MEMORABLE
An effective logo design 
should be memorable and 
this is achieved by having a 
simple & appropriate logo.
Think McDonald's!
TIMELESS
A practical logo should 
endure decades. Ask 
yourself, will the logo still be 
adequate in 10, 20, 50 years?
Think Coca-Cola!
VERSATILE
An effective logo should be 
able to work across a variety 
of applications. eg. On your 
website, clothing & more.
Think Nike!
APPROPRIATE
The logo should be designed 
for its intended audience. 
eg. A toy-store's logo would 
be vastly different from a law 
firm’s logo.
Think Toys ‘R’ Us!