Guide to branding



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Branding-101-Course

BRANDING
EXPLAINED
BRAND
perceived emotional 
corporate image as a whole
IDENTITY
visual & sensual aspects 
that form the brand
LOGO
identifies a business
via a mark or symbol


BENEFITS
OF BRANDING
Everyone’s idea of branding is different, but 
there is one thing they can not deny...
The power of branding.
1. CUSTOMER RECOGNITION
Makes a brand stand out from 
its competitors
2. CUSTOMER LOYALTY
Keep customers coming back 
for more
3. CONSISTENCY
A consistent brand is 
memorable & more effective
4. BRAND EQUITY
Every branded element helps 
build brand equity
5. INCREASES CREDIBILITY
Establishes a company as a 
serious professional business
6. ATTRACTS TALENT
When a business has great 
branding, people notice
7. ALLOWS SHARED VALUES
Emotionally connect with 
customers creating loyalty for life
8. GIVES CONFIDENCE
A solid brand knows its values 
and this evokes confidence


A strong, well defined brand will make growing 
your company much easier.
But what makes a strong brand?
Typically, what makes a brand great isn’t just one 
amazing thing—it’s a combination of several.
This is where most people get it wrong and 
because of this, you need a brand strategy.
And your brand strategy has to be aligned with 
your business objectives (the reason WHY you 
exist), your target client and unique selling point.
To put this in perspective, consider Ikea.
While they’re definitely not a small startup, they 
perfectly exemplify a strong brand.
Why? Because they’re known for their low prices, 
giant stores, customer experience, inspiring ideas 
and innovative products. 
Ikea's brand is more than just a logo. Agree?
So, define your why and the rest will follow.
For a strong brand, you’re going to need a:

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