1. What is a brand, and how does branding work?

1. What is a brand, and how does branding work?
Brand is a word that is popular all over the world. It is the interaction of business conferences and videos at the heart of the Internet business. From large buildings to local small businesses, everyone is talking about it. But why is the real question so important? How to Help Has any business in the market made a reliable statement? How does it distinguish ordinary people from kings? Does this give you an advantage over your competitors? If so, how? Understanding the benefits of the brand is crucial to getting to the bottom of these questions. But before we figure out how to curl it, let’s first understand what it means.
Most companies have the best understanding of the brand. In their view, this is limited to just signature fonts and colors and a “just beautiful look” to all, and is therefore capable of scraping the surface of this powerful marketing tool.
In fact, branding is a delicious dish made from a long list of ingredients, each of which is equally important and contributes to the overall success of the branding campaign. These ingredients are as follows: Social media availability, customer service, Website and marketing, Taglines and slogans, Trademark, Product features, Work ethic and workplace culture.
Branding is a simple condition where people talk about your brand at the end of the day. And if you don’t want people to talk about it with disrespectful words, you need to think about spending your time and energy on a brand campaign.
The best example of a reputable and powerful brand is Nike. Excellent customer experience, great advertising, call to action, clear brand message, high quality products and many other strong points have strengthened their position in the world market. Rarely will you find that any brand is missing

2. 
   What is brand equity?
   

Brand equity is what a company creates a product with a recognizable name when compared to multiple equivalentes. organizations try to make brand equity for their products by making them distinguishable, easily recognizable and memorable, and superior in quality and reliability.
In recent times, branding issues have become increasingly the subject of theoretical research and scientific research. Nevertheless, these studies continue to be challenged by theorists such as brand effectiveness assessment. The weak theoretical development of this problem is reflected in the actual practice of brand management. Despite the growing demand, the effectiveness of brand measurement and promotion activities in precise measure is, in fact, only a few companies put brand performance indicators into practice. If these indicators are used, they only measure the effectiveness of using a particular brand measure like the effectiveness of using marketing communication tools to promote a brand, and do not evaluate the effectiveness of the brand as a whole. brand creation and development measures.
Branding costs are determined by aggregating the costs incurred to create and develop a brand: developing, creating, and promoting it using marketing communications. Data on the costs of branding activities are generally relatively convenient and easy to process and analyze.
Brand effects. Each effect reflects the degree to which a particular tangible result has been achieved, in which the actual or expected indicators are compared with a previously adopted goal (planned indicators). If the result is not achieved at all, the efficiency loses its positive economic significance. Thus, an indicator of efficiency in a company's production and economic activities, as a rule, represents the amount of income per unit of cost, for example, product profitability.

2.