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• The purpose of an advertisement is to promote a product, a service, or an idea
• It uses slogans, usually imperatives (e.g. Nike: Just do it!), music (jingles) and visuals (pictures)
• It is paid by the producers of a product or providers of a service

TYPES OF ADVERTISING

• Newspapers, magazines, radio, TV or website ads, social media (facebook)
• Direct mail
• Billboards by the roads
• Paper posters in / on buses / trams
• Sales promotions – contests, games, coupons, discounts
• Government ads

ADVERTISING TECHNIQUES

• attention-getting headlines
• slogans, catchphrase
• testimonials, peer recommendations
• product characters
• comparison
• repetition
• plays on words („Have a break, have a KitKat“)
• product placement in films

CAREERS IN ADVERTISING

• writers
• artists
• photographers
• graphic designers
• researchers
• salespeople
• production managers

KEY VOCABULARY

• advertisement / advert / ad /commercial
• advertise
• launch a campaign
• potentional customers / target audience
• message, slogan, headline, catchphrase
• promote a product, a service
• influence / persuade
• testimonial, peer recommendation

FUNNY COMMERCIALS

• language training commercial
• Roberts Toot Tone
• Evian roller bladers