Dr. Carlos F. Márquez Linares Dr. Enrique F. Quero Gervilla Doctoral Programme in Languages, Texts and Contexts Faculty of Translation and Interpreting university of granada

Direct equivalent (general meaning)

Очковтирательство, приукрашивание, лакировка действительности, показуха (Academic)

Ochkovtiratel'stvo, priukrashivanie, lakirovka dejstvitel'nosti, pokazuha
L.t.: Eye-wash, embellishment, varnishing of the reality, outward show
14.	Direct equivalent (general meaning) Рекламный предмет, реклама (Academic)
	Reklamnyj predmet, reklama
	L.t.: an commercial object, a commercial/publicity
RECOMMENDED TRANSLATION: Calque Декорирование витрин Dekorirovanie vitrin L.t.: (shopping) window-decoration

53. 
    Winding up (а company) (figurative meaning)
    

The process of selling all the assets of a business, paying off creditors, distributing any remaining assets to the principals or parent company, and then dissolving the business. Winding up can refer to such a process either for a specific business line of a corporation or to the dissolution of a corporation itself.

(Investopedia)