9-Тема. МийНет жәМәәТЛерин жобаластырыў ҳәм БасҚАРыў



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Қадағалаў сораўлары

  1. Маркетингте коммуникациялық сиясатты қандай түсинесиз?

  2. “Паблик рилейшнз” дегенимиз не?

  3. Рекламаның әҳмийетин түсинтирип бериң?

  4. Рекламаның қандай түрлерин билесиз?

  5. Өзбекистанда “Реклама ҳаққында”ғы Нызам қашан қабыл етилген?

  6. Реклама қуралларына нелер киреди?

  7. Рекламаға қандай талаплар қойылады?

  8. Рекламаны ислеп шығыў тәртибин түсинтирип бериң.

  9. Реклама қәрежетларин қандай түсинесиз?

  10. Маркетингте сатыўды хошаметлеўге нелер киреди?





1 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada byNelson Education, Ltd.p. 226.

2 Yo’ldoshev N.Q., Azlarova M.M., Xo’djamuratova G. Y. “Menejment va marketing asoslari”: (O'quv qo'llanma). - T.: TDIU, 2012, 91-b.

3Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada byNelson Education, Ltd.p. 230.

4 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada by Nelson Education, Ltd.p. 233.

5 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada by Nelson Education, Ltd.p. 233-234.

6 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada by Nelson Education, Ltd.p. 294.

7 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada by Nelson Education, Ltd.p. 295.

8Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada byNelson Education, Ltd.p. 300.

9 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada byNelson Education, Ltd.p. 296.

10 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada by Nelson Education, Ltd.p. 297.

11 Yo’ldoshev N.Q., Azlarova M.M., Xo’djamuratova G. Y. “Menejment va marketing asoslari”: (O'quv qo'llanma). - T.: TDIU, 2012, 106-b.

12 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada by Nelson Education, Ltd.p. 365.

13 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada by Nelson Education, Ltd.p. 367.

14 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada by Nelson Education, Ltd.p. 369.

15 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada by Nelson Education, Ltd.p. 366.

16 Philip Kotler, Kevin Lane Keller. Marketing management. 12 th edition. 2010 by Pearson Education, Inc. p. 28.

17 Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein. Marketing Metrics.Second edition.2010 by Pearson Education, Inc.p. 36

18 Philip Kotler, Kevin Lane Keller. Marketing management. 12 th edition. 2010 by Pearson Education, Inc. p. 41.



19 Michael J. Baker. The Marketing Book. Fifth Edition. Butterworth-Heinemann, 2003. p. 9.

20 Yo’ldoshev N.Q., Azlarova M.M., Xo’djamuratova G. Y. “Menejment va marketing asoslari”: (O'quv qo'llanma). - T.: TDIU, 2013, 130-b.

21 Michael J. Baker. The Marketing Book. Fifth Edition. Butterworth-Heinemann, 2003. p. 578.

22 Paul W. Farris, Neil T. Bendle, Phillip E. Pfeifer, David J. Reibstein. Marketing Metrics.Second edition.2010 by Pearson Education, Inc.p. 5.

23 Philip Kotler, Kevin Lane Keller. Marketing management. 12 th edition. 2010 by Pearson Education, Inc.p. 170.

24 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada byNelson Education, Ltd.p. 226.

25 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada by Nelson Education, Ltd.p. 227.

26 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada by Nelson Education, Ltd.p. 230.

27 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada byNelson Education, Ltd.p. 266.

28 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada by Nelson Education, Ltd.p. 268.

29 Ricky W. Griffin. Fundamentals of Management. Eighth Edition. 2015 Cengage Learning products are represented in Canada by Nelson Education, Ltd.p. 291.

30 Michael J. Baker. The Marketing Book. Fifth Edition. Butterworth-Heinemann, 2003. p. 459-460.


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