Table of contents Executive summary 2

Activity Interests Segmentation
Both "Go Activities and Motives of U.S. and Canadian Residents," published by Lang Research for Travel Alberta, include statistics on consumer motivations for taking travels, including where individuals travel, the activities they participate in at their locations as well as various other information. Of the 194 activities that American overnight travelers participated in, just 26 of these activities were cited as a trip motivator in at least half of these trips (Lang, 2007). 76 percent of overnight visits that included a package golf tour were mostly motivated by taking the package golf tour, while 72 percent of overnight trips that included downhill skiing were largely motivated by downhill skiing (Lang, 2007). Travelers from the United States are motivated by a wide range of activities, as stated in the research.
Figure 1 Activities of US travellers

Approximately 41% of all vacation activities are either related to skiing/snowboarding or golfing, with these two sports accounting for the majority of those excursions' initial motivations.
Figure 2 Activities that motivate trips for US travellers

SWOT analysis

These breakdowns are laid down in a grid style with bullet points highlighting the most important details in each area. Internal elements, such as strengths and weaknesses, are presented first, followed by opportunities and threats. A reader may immediately observe the good and negative internal and external aspects that might have an influence on the firm via this graphic display.

	Positive	Negative
Internal	Strengths - Previous experience scaling ecommerce business - Strong ad management experience - Patented product - Strong connections in the industry to propel us forward	Weaknesses - Lesser experience in finance management and filing patents. - Enormously dependable product on successful marketing campaign.
External