Table of contents Executive summary 2

Features and Content of Competitors' Products
Trip research, planning, and booking have grown increasingly dependent on the internet as a primary source of information. In order to keep customers coming back, cottage rental websites need to provide enticing deals and high-quality material. There are a variety of reasons why people browse cottage websites at different points in the vacation process. First and foremost, there is a desire to study and broaden one's knowledge of possible holiday spots. Ski and golf resort information is all that is needed at this point for prospective clients. For this customer, the next step is to gather information that will help them plan their vacation, including information on where they can stay. Once the consumer has gathered enough information, they are more likely to book their lodging via the website. Customers typically return to a site after their stay is over to share their experiences with others.

Market analysis

Identifying the target audience and dividing it into smaller groups
People with comparable requirements, desires, and traits are grouped together in market segmentation. It's possible to divide people into groups based on the things they have in common, such as what they read or watch on TV. Segmentation options are almost limitless. As a result of using such a classification system, it is possible to better serve and interact with certain groups of people. Segmentation may also assist in identifying partnerships that encourage networking or in guiding product and service development or R&D. Marketing choices may be improved and operations can be made more cost effectively using segmentation (Silk, 2006).
Despite the importance of market segmentation, there is a bigger discussion concerning the method of segmentation and whether it should be based on "product push" or "market pull". Products are developed and packaged using the product push paradigm with the expectation that there would be a market for them. Instead, the market pull strategy focuses on discovering the specific requirements and desires of a target market and then designing a product to address those desires. Using a market-pull strategy may be more efficient, but it's also critical to know about other aspects that might affect customer behavior. Understanding each method becomes crucial in creating relationships and providing services that are in line with consumer preferences and beliefs.