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Competitive Factors
The competitive aspects on which organizations compete are one of the requirements for success in every sector. The buyer's willingness to pay for a product or service vs the prices and efficiency with which that service may be given is what distinguishes one firm from another (Ghemawat, 2010).
For resort lodging distribution, the competing considerations may be described as follows:
Ability to serve a wide and diversified consumer base in multiple geographic places through extensive distribution capabilities
ability to supply goods and services that are custom-tailored to meet clients' individual demands
Offering information and bookings for a wide range of properties, such as hotels and vacation rentals as well as timeshare properties (e.g. a condominium).
Ability to give enough information on the location, services, and facilities of the lodging to make an informed choice
The competition analysis will take into account these criteria since Dachabor will be focusing on golf and ski lodging bookings alone. As you can see in Table 3, the following competitive considerations have a direct impact on the distribution of golf and ski lodgings.
Key Industry Success Factors
|
Weight
|
Traditional Booking Agencies
|
Centralized resort booking services
|
OBC’s
|
Metasearch Engines (Kayak, Bing, Dohop, Farecompare,Mobissimo, Mombondo, Skyskanner, Travelzoo)
|
Cottage Supplier Websites
|
Social Media (Facebook)
|
Mobile Apps (Apple, RiM)
|
(Karavan Travel, Dachatop, Orom)
|
Extensive distribution
|
5
|
5
|
3
|
5
|
4
|
2
|
4
|
4
|
Customer focus
|
5
|
1
|
4
|
2
|
3
|
2
|
1
|
1
|
Breadth of service
|
3
|
4
|
4
|
2
|
2
|
1
|
1
|
1
|
Depth of service
|
2
|
3
|
4
|
2
|
2
|
2
|
0
|
0
|
User Experience
|
5
|
3
|
4
|
3
|
3
|
3
|
0
|
0
|
Weighted Total
|
|
63
|
75
|
60
|
60
|
42
|
28
|
28
|
A company's success or failure is directly tied to the quality of service it provides to clients who are seeking for lodging and booking a reservation on the service. dachabor must take into account the advantages and disadvantages of each sort of rival.
There is a lot of power in the hands of OBCs when it comes to distributing hotel room inventory. In addition to this, OBCs are fairly extensive in scope, providing mostly hotel-type lodgings in a variety of places throughout the globe. A lack of condo, vacation house rental, and B&B lodging options in the bcs prevents the golf and ski vacation market sector from receiving a wide range of options. There are no extra services provided by OBCs, including the opportunity to buy lift tickets, teddy bears and other connected services. As a result of this, OBCs do not serve this market niche well. They also concentrate on a wide generic service and give few extra perks or services to this specific target group.
Traditional travel agencies often cater to a wide range of customers and have access to the same sorts of lodging as OBCs. When it comes to certain resorts, it's typically impossible for a travel agency to supply the client with adequate or sufficiently specialized information or services if they don't already know about it. The merits and disadvantages of a variety of conventional travel agencies that specialize in golf and/or ski trips will need to be taken into consideration by Dachabor.
Cottage-specific websites often only give information on a single property, making it difficult for customers to make an informed decision on which of the resort's different property types and property types would best suit their needs.
Mobile hotel reservation apps and social media might potentially be competitors in the future, but this will take time. Since GDSs and OBCs have publicly accessible data, these new rivals are likely to begin by competing in the same general market with the same basic hotel lodging information. A mobile app, on the other hand, may not deliver much benefit for some time.
In addition to a few specialized travel firms serving the same niche market as Dachabor, the only other competitors are resort central reservation systems. Excellent customer service and a wide range of amenities are provided through the resort's central reservation services. A wide range of services are offered through the resort's central reservation service as well. Beyond a particular resort site, their service capabilities are often somewhat restricted.
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