Table of contents Executive summary 2

Table of contents

Executive summary 2
Introduction 2
Industry analysis 3
Key Success Factors 4
Market analysis 8
SWOT analysis 12
Marketing Plan 13
Strategy 14
Product 14
Operational plan 16
Financials 18
Conclusion 24
References 24

Executive summary

This article is an analysis of a business plan for starting a specialised internet cottage agency. The company is still in the early phases of development, but the initial offering will offer internet reservations for lodgings and other services geared for golf and ski vacationers.
The article investigates the online cottage agency sector and does a competitive analysis of the industry's major competitors as well as niche firms vying for a comparable market niche. The study also looks at market segmentation and evaluates the target market's behavior and needs to see if the creation of this service is a feasible business. Finally, the article looks at the operational aspects of starting a firm, providing services, and running a successful business.

Introduction

3.2 billion individuals have used the internet through the World Wide Web (WWW) since its inception in 1989. Searching for information and using shared resources that would otherwise be costly were the primary goals of the World Wide Web.
Filling out forms to sign up for something, subscribe to something, or make an online purchase is at the heart of what the vast majority of people do on the Internet.
Each of us would be astonished at how many times we've submitted personal information by enrolling at numerous websites during the previous decade. As a result, the majority of those sources had only been viewed once or twice after registration, leaving behind a trail of personal information such as your name and date of birth. Problematic, since in light of increasing cyber security risks, consumers are reluctant to register their financial information on websites other than those owned by major companies like Amazon, Booking, and Aliexpress, so depriving smaller businesses of much-needed demand. To put it another way, individuals either don't trust smaller, less well-known companies or are too lethargic to sign up at a new source.
This defeats the purpose of the Internet's independence, which was designed to benefit tiny firms that can't compete on price or advertising with national chains. The internet was meant to make life easier for the average person by allowing them to evaluate their options and make informed decisions based on factors like price, convenience, and reputation.
In this document, you'll find a business plan for an internet cottage rental service. Research and analysis are being conducted to determine whether or not to go on with a firm that is presently in its infancy. Understanding what financial and resource commitments would be necessary to make this firm a success is the ultimate aim.
Objective
The purpose of this article is to examine the dynamics of the online cottage rental market and identify the most important variables for success. Paper also includes a competitive analysis that discusses rivals and competitive considerations for new businesses to keep in mind when starting out. It will also include a market study to help readers better grasp the target market and its many subgroups, as well as suggestions on how to get a foothold in the space. The operational needs for a new company to develop a successful business, taking into account the resources, management, competences, and operational requirements of this sort of organization, will be examined in more detail. The result of the study will be whether or not the company's founders should proceed with the new business strategy that they have devised.