Table of contents Executive summary 2

Target Segment Characteristics
For Dachabor, the target market is more likely to be male, with a college degree or higher in hand, and earning an average yearly salary of close to $100,000. Skiers are often between the ages of 18 and 34, are unmarried, and reside in a major metropolitan area. On the golf side, the typical customer is married and between the ages of 45 and 64. Sporting activities and food and wine tastings are other popular pastimes for this group, which includes golfers as well as those who like skiing and snowboarding.

Product

When it comes to booking golf or ski vacations, leisure travelers can count on GSV to provide an easy-to-use website with helpful content and clear navigation. Uzbekistan's golf and ski resorts will benefit from an online catalog and booking system for lodging providers such as holiday cottages, B&Bs, hotels, and apartments.
Services such as ground transportation, golf tee dates, lift tickets, equipment rentals, lessons, and insurance may all be booked online via the service's website. It will be possible to make reservations for restaurants, spa treatments, and other local activities, as well as get information on upcoming events, using the service. An online community will be included within the website, which will let users to debate topics like the finest hole, or best run.
Price
When a service is provided as part of a larger package, the provider bears all of the associated costs, rather than the final consumer. However, even if the final client doesn't have to pay a penny for the time it takes to find the perfect lodging for an activity vacation, there is still an opportunity cost.
Dachabor, on the other hand, must price itself very competitively in respect to the market's mandates in order to serve the lodging service provider consumer group. At low cost and with minimum risk to the supplier, Dachabor should be able to make major market inroads with its new distribution business. Accommodation providers should expect to pay a 10 percent fee on all reservations made via their distribution channel, and payments will only be made if the bookings are successful. Registration and monthly fees will not be collected. In addition, suppliers will not be compelled to commit precise inventory allotments, and suppliers retain complete discretion over when and how much they charge for the products they offer. If you're a supplier and you want to provide your items at a discount for a certain time, you may do so via Dachabor.
Place
Accommodation providers profit greatly from an OBC's strategy of placing their services on the internet since it makes their goods more accessible and increases the number of clients who are able to make reservations. There are more venues where transactions may be completed because of the widespread availability of the Internet. In the future, it may be possible to build a mobile app for Dachabor that provides comparable reservation services through mobile phones.