power to save lives… I’m here to thank you for hearing that call. Actually, I shouldn’t be
thanking you, I should be thanking a Higher Power for giving you the call
(George W.
Bush).
e) features of colloquial style such as asking the audience questions as the speaker
attempts to reach closer contact.
Like the colloquial style, oratory is usually characterized by emotional colouring and
connotations, but there is a difference.
The emotional colouring of the publicist style
is lofty – it may be solemn, or ironic, but
it cannot have the “lowered” connotations (jocular, rude, vulgar, or slangy) found in
colloquial speech.
The vocabulary of speeches
is usually elaborately chosen and remains mainly in the
sphere of high-flown style.
The stylistic devices
employed in the oratorical style are determined by the conditions of
communication. If the desire of the speaker is to rouse the audience and to keep it in
suspense, he will use various traditional stylistic devices. Stylistic devices are closely
interwoven and mutually complementary thus building up an intricate pattern. For example,
an antithesis is framed by parallel constructions, which, in their turn, are accompanied by
repetition, while a climax can be formed by repetitions of different kinds.
As the audience rely only on memory, the speaker often resorts
to repetition to enable
his listeners to follow him and retain the main points of the speech. Repetition is also
resorted to in order to persuade the audience, to add weight to the speaker’s opinion.
A mere repetition of the same idea and in the same linguistic form may bore the
audience and destroy the speaker-audience contact, therefore synonymous phrase repetition
is used. Repetition can be regarded as the most typical stylistic device of the English
oratorical style. Almost any piece of oratory will have parallel constructions, antithesis,
climax, rhetorical questions and questions-in-the-narrative. It will be no exaggeration to say
that almost all typical syntactical devices can be found in English oratory.
Rhetorical questions are most frequent because they promote closer contact with the
audience. The change of intonation breaks the monotony of the intonation pattern and
revives the attention of the listeners.
The desire of the speaker to convince and to rouse his audience results in the use of
simile
and metaphor, but these are generally traditional ones, as fresh and genuine stylistic
devices may divert the attention of the listeners away from the main point of the speech.
Besides, unexpected and original images are more difficult to grasp and the process takes
time.
In political speeches, the need for applause is paramount, and much of the distinctive
rhetoric of a political speech is structured in such a way as to give the audience the
maximum chance to applaud. And they are especially common in political speeches, where
the third item provides a climax of expression which can act as a cue for applause.
Skilled politicians can resort to several techniques in order to evade an awkward
question e.g.
to ignore the question, to decline to answer it, or acknowledge it without
answering it, etc.
Essay.
This genre in English literature dates from the 16th century, and its name is
taken from the short “Essays” (=experiments, attempts) by the French writer Montaigne,
which contained his thoughts on various subjects. An essay is a literary composition of
moderate length on philosophical, social or literary subjects, which preserves a clearly
personal character and has no pretence to deep or strictly scientific treatment of the subject.
It is rather a number of comments, without any definite conclusions.
Nowadays an essay is usually a kind of feature article in a magazine or newspaper.
Essays are written commonly by one and the same writer or journalist, who has cultivated
his own individual style.
Some essays, depending on the writer’s
individuality, are written in a highly emotional
manner resembling the style of emotive prose. The essay on moral and philosophical topics
in modern times has not been so popular, probably because a deeper scientific analysis and
interpretation of facts is required.
The essay in our days is often biographical; people, facts and events are taken from life.
These essays differ from those of previous centuries – their vocabulary is simpler and so is
their logical structure and argumentation. But they still retain all the leading features of the
publicist style.
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