Conduct of modern science– 2016 • Díl 1

25Graffiti (Italian graffiti, literally scratched) - ancient inscriptions scratched on the walls o f buildings, vessels.
26Edil (Latin: aedilis) was an official in ancient Rome who supervised public games, the progress o f construction, the
condition o f churches, and the distribution o f bread to citizens.
27Uchenova V.V., Starykh N.V. The history o f advertising, or Metamorphosis o f an advertising image. Textbook for high
schools. - M.: “UNITY-DANA”, 1999, 51-52-pages.
28Album means "white" when translated from Latin.
29Uchenova V.V., Starykh N.V. The history o f advertising, or Metamorphosis o f an advertising image. Textbook for
high schools. - M.: “UNITY -DANA”, 1999, 52-page.
40

---

MATERIALS OF THE XVI INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE ★ March 30 - April 7, 2020
In the Middle Ages, socio-political advertising served as a tool in shaping 
and managing public opinion.To do this, they used heralds, who uttered political 
appeals while reporting on government orders.At that time, their work was prestigious 
and very lucrative. The fact that the majority of the population is illiterate has further 
increased the need for publishers.At times, ugly details of the rivals' private lives were 
exposed through the calls of the heralds, exposing their excessive ambition and moral 
impurity.The important point is that these methods are very similar to the modern 
methods of political struggle, which are called "black technologies".Even today, social 
advertisements with political goals are sometimes given for completely different 
purposes.
In the new era, there was a technical revolution in the field of mass 
communication. After the invention of the printing press by Johann Guttenberg in 
1440, it became possible to distribute socio-political advertising first in the form of 
leaflets and then in newspapers.This discovery paved the way for the mass 
dissemination of information. As a result, "the time required to create a single copy of 
the manuscript was saved, and now advertising has become a mass product."30. It is 
noteworthy that the traditional forms of print advertising of that time are still widely 
used today in a slightly modernized form.
In a democratic society, every citizen has the right to full and comprehensive 
information about the activities of a particular politician, party or government 
agency.Politicians, in turn, have the right to use a variety of methods, including self­
promotion, to fight for the votes of the electorate, to convince people of their ideas, to 
increase their supporters, to persuade them to vote for themselves.For politicians, such 
advertising is manifested in the continuous provision of positive information about 
their activities and serves to create an acceptable image for themselves, to form a 
positive public opinion.
For politicians, such advertising is manifested in the continuous provision 
of positive information about their activities and serves to create an acceptable image 
for themselves, to form a positive public opinion.Socio-political advertising means 
advertising of actions, ideas, programs of political parties (associations), public 
administration bodies, state and public organizations and individual citizens involved 
in political activities, ie their attitude to an organization, events, citizens, ideas.