Conduct of modern science– 2016 • Díl 1

31Greenberg T.E. Political technologies: PR and advertising: Textbook for university students / T.E. Greenberg. - M .:
Aspect Press, 2005, 52-53-pages.
32Pushkareva G.V. Political Management: Textbook. - M .: Business, 2002, 209-page.
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MATERIALS OF THE XVI INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE ★ March 30 - April 7, 2020
mispronunciation, excessive pauses, and inappropriate accents in his speech during 
editing.
Finally, socio-political advertising reaches the audience without any 
distortion.More precisely, it is transmitted to the audience, readers and viewers in the 
same way as the advertisement was prepared by the relevant creative group at the 
request of the political campaign leadership. Indeed, in this process, mediators- 
commentators who may misinterpret the information are excluded.It is noteworthy that 
even if a politician makes a well-prepared speech in front of an audience, there will be 
some distortion of information.For example, due to strong excitement, a politician may 
be in a hurry to make a speech, his forehead may sweat from the heat of lights, which 
may affect his perception of information by the audience.In this regard, a well-prepared 
socio-political advertisement will contain only the information that the customer wants 
to convey33.
It would be wrong to assume that socio-political advertising is used only during 
election campaigns. Because socio-political advertising is used by a particular party to 
attract supporters, attract new members to its ranks, disseminate the ideas and 
principles of the new party to the general public, or encourage members of society to 
participate in a particular political event.
33Pushkareva G.V. Political Management: Textbook. - M .: Business, 2002, 208-209-pages.
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