Conduct of modern science– 2016 • Díl 1

MATERIALS OF THE XVI INTERNATIONAL SCIENTIFIC AND PRACTICAL CONFERENCE ★ March 30 - April 7, 2020
Social advertising information is information on health, environmental 
protection, conservation of alternative energy resources, crime prevention, social 
protection and security of the population, spirituality and enlightenment, as well as 
other non-profit information. And today, there are also interested political groups that 
bring their political goals to the agenda through social advertising, and we are studying 
this type of social advertising as socio-political advertising.
In many cases, social advertising serves not only to meet new needs, but also 
to increase political knowledge.In particular, it assimilates and shapes the worldview, 
aesthetic taste, social values, way of life.
Social advertising has a strong influence on the formation of personality and 
positive qualities of the individual, to penetrate deeper into society, to fully express 
their inner potential. Advertising products are aimed at expressing a positive lifestyle 
image by their social nature and will be based more on values, national stereotypes, 
universal ideas.In particular, social ads on various topics are more positively perceived 
than other types of advertising, and their impact and perception are also higher.
Social advertising has an effective effect by directing it to the system of 
personal perceptions, the field of social institutions.
There are two types of commercials:
1) socially significant (expressing universal values, cultivating customs, 
traditions, kindness, love, religious feelings, developed on the occasion of holidays and 
various events);
2)advertising of products, opportunities and conditions (enterprise, firm 
products, created conditions, places)21.
Advertising is divided into periodic and seasonal advertising according to the
time.
Periodic advertising is advertising that is given throughout the year. For 
example, advertisements for medicines, food products, cosmetics, medical facilities, 
etc. can be an example of this.
Seasonal advertising is given depending on the season. For example, New 
Year's gifts, seasonal clothes, summer vacations, admissions, etc.22.