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THE HISTORY OF ADVERTISING
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· October 2017
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Daymette Montenegro
University of Matanzas "Camilo Cienfuegos"
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THE HISTORY OF ADVERTISING
Lic. Daymette Montenegro Morales
Universidad de Matanzas “Camilo Cienfuegos”, Vía
Blanca Km.3, Matanzas, Cuba.
Abstract
This article is about what advertising is and what was it history as a form of commercial
mass communication way, designed to promote the sale of a product or service and to
encourage or persuade. It also includes a brief approach to different periods of
advertising history.
Key words:
advertising, history of advertisements.
Introduction
I believe it is important to understand advertisingto appreciate the reasons for
advertising’s use in a modern industrialized society. Advertising was spawned by a
market-driven system and developed in a capitalistic, free enterprise market economy in
which mass production utilized advertising as an essential tool.
Urbanization, transportation expansion and communication advancements all facilitated
the use and growth of advertising, the result of which is that advertising is firmly
entrenched as a business function in different societies with deeply rooted economic and
cultural foundations.
Advertising is the result of years of developing in capitalism among it use in mass
communication media.
Many authors said that advertising is any paid form of non-personal presentation and
promotion of ideas, goods or services by an identified sponsor. We can define
advertising, as a form of commercial mass communication way, designed to promote
the sale of a product or service, or a message on behalf of an institution, organization, or
candidate for political office. That implies concepts such as market, publics, sponsors,
persuasion, products, services, mass communication, etc.
We can use advertisingto encourage or persuade an audience (viewers, readers or
listeners) to continue or take some new action.
In this essay, we refer a brief history of commercial advertising.
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