Marketing strategies of textile companies: the case of selected

Figure 14: Conceptual framework   
     
Source: own proposition
 
 
4.9 Data Sources    
To achieve the intended objectives of the research and to answer the basic 
research  questions  raised,  both  primary  and  secondary  data  sources  were 
consulted.  
4.9.1 Primary Sources 
The primary data were collected from the following sources:  
 
From  selected  textile  firms;  the  aim  was  to  examine  their 
marketing  strategies  formulation  and  implementation  practices 
through in-depth interviews  
 
From  the  Ethiopian  Textile  Development  Institute  about  the 
companies  market  (especially  export)  performances  information. 
This was achieved through in-depth interviews. 

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