For this unit Refers to Student’s Book pages Writing headlines

Extension activity: test your partner
Students test each other in pairs by reading the beginning of one of the phrases 
to elicit the ending from their partner.
    d 
Students discuss the questions in pairs and then feed back to the class.
 Answers
1  The press manager says that she likes one particular photo showing a woman 
holding a rose, as it looks elegant and refined which is the kind of audience 
they are aiming to attract.
    e 
Students role play the meeting in pairs. Encourage them to use the language 
from Exercise 5c.
  6  a 
Students discuss the questions in pairs and then feed back to the class.
 Answers
1  A press release, or news release, is a public statement for the press to publish 
if they wish. It is intended to convince a reporter or an editor that a particular 
service, event, product or person deserves to be in the news.
2  It can be part of a press kit (as, for example, in the 
Sparkle
 event); it can be 
sent alone or with a pitch letter.
    b