For this unit Refers to Student’s Book pages Writing headlines

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PhotocoPiable
Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 8 Marketing Teacher’s Notes

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 Answers
browsable online version; direct competitors; information sheet; interactive 
relationship; market analyst; online presence; on the right track; social networking; 
younger demographic
    f 
Students work individually to complete the definitions and then check their 
answers in pairs.
 Answers
2  save-the-date 
5  press kit
3  press release 
6  information sheet
4  product placement
Extension activity: test your partner
Students test each other on the vocabulary by reading a definition to elicit one of 
the terms from the box.
    g