For this unit Refers to Student’s Book pages Writing headlines

Students discuss the questions in pairs and then feed back to the class.
 Answer
2  Advertising space is the major source of income for newspapers and 
magazines.
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PhotocoPiable
Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 8 Marketing Teacher’s Notes

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    b 
Students discuss in pairs which items they expect to be discussed at the meeting. 
 Suggested answer
All five items could be discussed.
Extension activity: relaunch evaluation
Students discuss how each item would be evaluated to assess whether the 
relaunch has been successful. Do the first with the class as an example. Has there 
been an increase in revenue from the sale of advertising space? How big has this 
increase been? Is the increase completely due to the relaunch, or do other factors 
need to be considered, for example seasonal variations in revenue, trends in the 
market as a whole?
    c 
Students listen to check their predictions and then discuss in pairs what was said