For this unit Refers to Student’s Book pages Writing headlines

Evaluating the success of a relaunch
     
Before you begin … 
Discuss with the class how the success of a relaunch may be evaluated, and how 
this success may be measured.
 Suggested answers
l 
An increase in sales (measured in units sold or %)
l 
An increase in market share (measured in percentage points)
l 
An increase in advertising space sold (measured in dollars/Euros, etc.)
l 
An increase in customer awareness of the brand (measured through focus 
groups and market research)
l 
An improvement in customer perceptions of the brand (measured through 
market research)
l 
Positive reporting of the relaunch in the press (measured in terms of readership 
figures for favourable and less favourable press reports)
  7  a