For this unit Refers to Student’s Book pages Writing headlines

Physical environment
Making the point of sale as pleasant as possible, for example a luxurious car 
showroom, a children’s play area in a department store, pleasant aromas and music in 
a supermarket, etc.
Process
The way the product is made or distributed may be improved/customised, etc. to 
improve customer service. 
Marketing departments should avoid concentrating too much on one or two of these 
Ps
, but instead they need to find the best 
marketing mix
 (= balance between the 
various 
Ps
) for their own situation.
Graphs
 and 
charts 
are visual ways of presenting information. There is no difference 
between the two terms. Graphs very often present information as
 percentages
 (for 
example, 
market share
 = what part of a particular market does each company/
brand/product have). When talking about changes in market share, for example, an 
important difference is between