For this unit Refers to Student’s Book pages Writing headlines

Extension activity: press releases
Students work in pairs to analyse some authentic press releases as in Exercise 6c. 
You can use the same ones as you used in the warm-up activity. Ask students to 
underline useful phrases in the authentic press releases in preparation for  
Exercise 6d.
    d 
Students underline useful phrases from the press release. Students plan their 
writing in class individually or with a partner, and complete it as a homework 
activity.
Extension activity: simulation part 3
Students create a press release (or a complete press pack) for their exhibition. 
Ideally, students could send their press releases (either the originals in English or 
a translation if necessary) to local journalists to try to generate some publicity for 
their events.
http://en.wikipedia.org/wiki/Press_kit
http://www.pressbox.co.uk/contpr1.htm
http://www.ehow.com/how_8794_create-press-kit.html
http://nubbytwiglet.com/blog/2007/12/26/successfully-selling-yourself-how-to-
build-a-press-kit/
http://advertising.about.com/od/publicrelationsresources/a/fivepresskits.htm