For this unit Refers to Student’s Book pages Writing headlines

    b 
Students listen and answer the questions.  
 8.4
 page 99
 Answers
1  The fact that budget has been approved for an advertising campaign
2  Yes, they do.
Extension activity: vocabulary focus
Write the following words and phrases on the board: 
atmosphere
, 
cancelled
, 
advertising campaign
, 
endorsement
, 
press and TV
, 
generous budget
, 
synergy
, 
visibility
. Students listen again to find out what was said about each word or 
phrase and then discuss their answers with a partner.
 
102
PhotocoPiable
Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 8 Marketing Teacher’s Notes

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 8.4
 page 99
 Answers
The atmosphere is more relaxed this week; Another project has been cancelled; 
The relaunch will include an advertising campaign; This will involve the 
endorsement of two actresses; The actresses will endorse 
Sparkle
 both in the 
press and on TV; There is a generous budget of $2 million for the relaunch; 
They need to create a synergy between the advertising campaign and the other 
communication channels; The advertising campaign will help to maximise visibility.
    c