Dr. Carlos F. Márquez Linares Dr. Enrique F. Quero Gervilla Doctoral Programme in Languages, Texts and Contexts Faculty of Translation and Interpreting university of granada

Pure Descriptive Translation

Pure DT is a conventional DT group based on the content of a term, which does not employ Calque or Irrelevant Components. The method is often followed by short translation equivalents, or descriptive form variations. Pure DT focuses, above all, on the content of a term, although in some cases the form of a source term can exert an implicit influence on the choice of DT. For this reason, all the cases can be separated into content-oriented DT and form-oriented DT.

1. Content-oriented DT

The use of DT can be triggered by the content of a source term. In this situation, DT can be considered as content-driven or content-oriented, as it aims to disclose semantically-dense or figurative content. Content-oriented DT comprises the cases of generalization, concretization and disclosure of figurative meaning. The main problem of DT stems from the use of the same term components for the creation of different terms within the field of Corporate Governance.

1. Pure DT. Generalization.

Generalization of a term taken in general, or even generalization of its components can be considered as one of the most frequent reasons for the use of Pure DT. This method is used to avoid the potential ambiguity of Calque or Direct Loan forms.