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Depreciation of the equipment and website (in UZS)

Figure 6 - Depreciation and amortization of the equipment

Computers and web camera
Number	4
Price (UZS)	8000000
Total price	32000000
Armotization period (months)	36
Depreciation per month	888889

website	15000000
Armotization period (months)	24
Depreciation per month	625000

The table above provides information regarding the depreciation and amortization. Depreciation has been included in the Excel document attached with the report as a part of operating expenses.

Management and Human Resources

Basically, since the owner has opted for sole proprietorship business ownership structure, the responsibilities of the general manager will be carried out by himself.

Specialist	Salary (in UZS)	Responsibilities
General Manager (Owner)		Administrative duties such as recruitment, marketing campaigns and staff management Quality control and ensuring that the website as well as the learning materials ordered meet the quality requirements of the service Overseeing the performance of the tutors and the outsourced workforce in order to ensure that quality requirements are being adhered by
Math tutor 1	3 500 000	Enhance learning by planned training. Diagnosis of needs of studying. Specifying the distribution of content by classes. Evaluation of training. Outcomes reporting to managers and parents. Assessing instruction's results.
Math tutor 2	3 500 000	Enhance learning by planned training. Diagnosis of needs of studying. Specifying the distribution of content by classes. Evaluation of training. Outcomes reporting to managers and parents. Assessing instruction's results.

Figure 7 - Responsibilities and duties of the workforce

6. Marketing Plan

Pricing Strategy

As it has been discussed above, Big Ben School has the potential to enter the market quadrant where the customers will perceive the brand as an affordable platform with high quality of education. The price per Zoom session with the tutor is UZS 50 000, which is expected to be enough to cover main expenses on internet, equipment and other expenditure and generate profit accordingly.

Promotional Mix of Big Ben School

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  Direct marketing through social media (Instagram, Facebook, TikTok)
  
• 
  PR and promotional campaigns on through visits to high-schools and lyceums
  
• 
  Sales promotions through free-trial weeks and discount events (e.g. Black Friday, summer sales)
  
• 
  CRM through potential collaboration with foreign universities
  
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  Consulting for education abroad is included in price and advertised through social media