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Sales promotions through free-trial weeks

One of the main promotional strategies used by the Big Ben School is expected to be promotion of the services by offering free trial weeks. Potential customers receive the chance to attend 2-3 free lessons during the trial period which will help them decide if they want to use the services of Big Ben school or not.

Posting interactive content on Tik Tok and Instagram platforms (SMM)

Since social media platforms such as Tik Tok and Instagram have been growing in popularity over the recent years, these platforms will serve a key purpose in the promotional campaigns of the start-up. Basically, the owner in collaboration with two tutors who will be recruited plans to launch social media accounts of Big Ben School where interactive content will be posted on a daily-basis during the year one to build brand recognition.