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Critical Success Factors

Concluding from the industry analysis and marketing research, the author has identified the following elements to be crucial contributors to the start-up success:

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  the COVID-19 outbreak has caused growth in demand for online education by both higher and secondary institutions, creating the market opportunity to offer online preparation courses to University applicants
  
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  the overall market segment targeted by Big Ben School accounts for 17% of the total population in general (Index Mundi, 2020)
  
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  The service offered by Big Ben School has no alternatives in the market which can be the crucial driving-force behind entrepreneurial success
  
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  Ensuring high quality teaching and achieving high acceptance rates to universities can serve as the boost for the performance of Big Ben School
  

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