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SWOT Analysis

Strengths

A business that responds to the growing demand for online preparation for university

Study conveniently without compromising quality

Simplified math-teaching methodology, even when taught online

Recruitment of teachers with high success rates

Preparation for GMAT and GRE exams with consultancy for education abroad

Weaknesses

Limited physical contact with the instructors

Shortage of physical classrooms due to high capital investment required

Smaller brand awareness than such competitors as Cambridge Learning Center, RIKS Education and Internation

Opportunities

Second wave of coronavirus causing lockdown can grow demand for online courses

Preparation of documentation, exams, and visa processes for higher education abroad

Potential to expand through establishing lessons in physical classrooms in addition to online

Potential to expand by including English and other foreign language lessons

Threats

Potential competition from existing players in providing online Math courses (e.g. Cambridge, Result, Thomson)

Difficulty to attract the required talent to ensure efficiency of online education

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