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PESTEL Analysis

Political

Growing economic and political transparency in Uzbekistan allows to conduct business freely

2017-2021 Uzbekistan’s development strategy’s impact on forming a business and economic liberalization (The Tashkent Times, 2017)

Economical

Growing buying power of the customers due to the influx of Foreign Direct Investment (FDI) into the economy (The World Bank, 2019)

Education has been becoming more affordable due to recent economic reforms and abundance of learning resources

Social

Currently, more than 20% of Uzbekistan’s population is aged between 12-25 which accounts for potential target market (stat.uz, 2020)

16,4 million active internet users which gives the potential for online marketing (The Global Economy, 2020)

Technological

Growing accessibility of high-speed GPON internet connectivity, 4G internet makes online education accessible

Affordable PC, smartphone and Laptop brands such as Xiaomi and Artel make online education accessible

Legal

Simplified process of opening and setting up a sole-proprietorship business in Uzbekistan provides advantage to the business

Environmental

There are no direct impacts of environmental factors in forming an ‘online learning platform’ business