frame rule
The bottom line is that the beginning and end of the conversation should be clearly limited. At the beginning of any conversation, goals and intentions, expectations and results are clarified. And at the end, as a rule, summing up, conclusions are drawn. This contributes to the best perception of information, since there is a psychological phenomenon that many speakers use: people remember the beginning and end of information better. The beginning of information contributes to the emergence of sympathy, and the end remains in memory. We can say that the beginning and end of the speech is most often remembered by the audience.
In everyday life, the rule of the frame is often violated. Often, having started a conversation about one problem, partners forget about it and end the conversation on a completely different matter. This kind of conversation becomes redundant. It is not clear what conclusion they came to, and most importantly, we need to return to this problem again.
The chain rule determines the structure of information, as it were, “from the inside”. Therefore , the information necessary for the analysis of the problem is connected in a chain according to some criteria.
Ways to connect information chains can be different:
These are “firstly ”, “secondly”, etc.; information can be sorted . Also, communication can be built in logical chains. For example , "if this is so, then this is also so." Using the chain rule makes it easier for the partner to understand the information.
To overcome the semantic barrier, you need to understand the peculiarities of the partner's thinking, that is, to understand his vocabulary, in what sense this or that meaning of the word is used.
To overcome the barrier, you need to work more on yourself, develop an accent, learn to speak clearly and loudly enough.
Ways to overcome all barriers have an obstacle to personal growth. The factors of personal growth include: ambition, striving for high status, responsibility to others. And you can also include factors such as lack of self-confidence, lack of necessary skills, etc.
Business communication of a PR specialist is an art that makes it easy to get in touch with a partner in order to get the desired result. A PR specialist often faces the problem of building communication on the basis of mutual understanding. To solve this problem, a professional in the field of public relations needs to know the basics of psychological communication, be proficient in psychotechnics, as well as the rules of etiquette.
Do'stlaringiz bilan baham: |