148 Po5epx T. KHOcaKH, 0apoH
ncHTcp
5y,abTe c HHMH neCTHHMH, H OHH OTBexaT BaM XeM ^e. PcHH Bce, O HeM BH CMO^eTe ^yMaTb, oto KaK 5h ypeaaTb hx KOMHCCHOHHwe, aro,aH e^Ba hh aaxoTHT cOTpy,aHHHaTb c BaMH. 3to - oaeMeHTapHaa HOTHKa.
KaK a panee roBopHH, o^hh h3 ynpaBaeHHecKHx naBHKOB - ynpaBae- HHe aro,abMH. MnorHe aro,aH ynpaBHaror HHmb TeMH, Koro cHHTawT ray- nee ce5a, Ha^ KeM HMeroT BaacTb, o5hhho oto - hx no^HHHeHHHe. Mho- THe cpe^HHe MeHe^^epH TaK h ocTarorca cpe^HHMH, Tepna ney,aaHy b cay^e^HOH Kapbepe, noTOMy hto ohh 3HaroT, KaK pa5oTaTb c aro,abMH no^ co5oH, Ho He 3HaroT, KaK pa5oTaTb c aro,abMH na^ co5oH. Ba^Ho yMeTb ynpaBaaTb TeMH aro,abMH h xoporao naaTHTb TeM ara,aaM, KOTopHe ayHrae Bac pa^^HparaTca b HeKOTopHx TexHHHecKHx Bonpocax. Bot noHeMy KOMnaHHH HMerar coBeT ^HpeKTopoB. H BaM oto Heo5xo^HMo. B otom h npoaBaaeTca ^HHaHcoBaa pa^yMHocTb.
7. By,abTe “HHflCHCKHM flapHTe^CM”. ^ roBopra o5 yMeHHH no- ayHaTb hto-to ^apoM. Kor,aa nepBHe 5eaHe noceaeHpH npHnaHHH B AMepHKy, OHH 5hhh o5ecKypa^eHH o5HHaaMH, KOTopHe HMeaH HeKOTopHe aMepHKancKHe HH^eHpH. HanpHMep, ecaH noceaeHpy 5hho xoao^HO, HH^eep ^aBaa eMy o^eaao. Ho oraH^Ke npHHSB o^eaao 3a no^apoK, noceaeHep HacTo 5HBaa o5H^eHHHM, Kor,aa HH^eep npocHH OT^aTb o^eaao o5paTHo.
HH^eHpH To^e paccTpaHBaaHcb, Kor,aa noHHMaaH, hto noceaeHpH He xoTeaH BO3Bpa^aTb o,aeaao. Bot OTKy,aa h noraao BHpa^eHHe “hh- ^eHcKHH ^apHTeab”. HpocToe Me^KyabTypHoe He^opa^yMeHHe.
B MHpe rpa^H “aKTHB” 5HTb “HH^eHcKHM ^apHTeaeM” Ba^Ho HoayHeHHa 5oraTcTBa. HepBHH Bonpoc HcKyraeHHoro HHBecTopa 5HBaeT TaKOB: “KaK 5hctpo a Bepny o5paTHO cboh ^enbTH?” TaKHe HHBecTopH TaK^e XOT3T 3HaTb, HTO OHH HOHyHaraT 5ecHaaTHo, a oto aBaaeTca HacTbra c^eaKH. BoT HOHeMy HpH^Hab Ha HHBecTHpoBaHHHH KaHHTaa TaK Ba^na.
HaHpHMep, a naraea MaaeHbKHH KOH^OMHHHyM b HecKoabKHx KBap- Taaax ot MecTa, r,ae ^HBy caM, KOTopHH 5hh ^aao^en h He Mor 5HTb BHKyHaeH. EaHK xoTea 60000 $ , a Hpe^ao^Ha peny b 50000 $, Ha hto 5aHK coraacHaca, HOTOMy hto BMecTe c MoeH penoH 5hh Hpe^baBaeH HeK KaccHpa 5aHKa na 50000 $. Ohh HonaaH, hto a 5hh nacTpoen peraH- TeabHO. MnoTHe HHBecTopH cKa^aaH 5h, ne caHraKOM hh mhoto naaHH- hocth th BKaa^HBaerab b c^eaKy? He ayHrae 5h 5hho B3STb ccy,ay ho^ c^eaKy? MoH OTBeT - ToabKO He b ^annoM cayHae. Moa HHBecTHpHOHHaa
KOMHaHHa HcHOab3yeT 3TOT KOH^OMHHHyM c^aHH B apeH^y Ha 3HMHHe
MecapH, Kor,aa “cne^HHe hthhkh” HpHe^^araT b ApH3OHy h apen^yrar HOMe^eHHe 3a 2500 $ b Mecap na 4 Mecapa b ro^y. 3a apen^y HOMe^eHHa B MepTBHH ce3OH HHaTa cocTaBaaeT 1000 $ b Mecap. ^ Bepnya cboh ^enbTH Menee HeM 3a 3 ro^a. Cero,aHa a Hpo^oa^ara Baa^eTb othm aKTHBOM, KaHara^HM Mena ^enbTH h3 ro,aa b ro^.
To ^e caMoe HpoHcxo,aHT h c aKpHSMH. HacTo moH 5poKep 3bohht
BeflHWH nana, BoraxwH Hana
149
MHO H poKOMOH^yoT DnoMHTD npnnH^nmo ^onDrn d aK^nn KOMnannn ko Topaa, no ero npe^HyDCTDHro, dot-dot CAeaaeT CKaHOK k ycnexy, hto noDHCHT ee aKpHH d pene, HanpHMep, oGtsdht o hodoh npo,ayKpHH. ^ HaHHHaro DKHa^HDaTb ^enbrH d aKpHH KoMnaHHH, noKa ohh pacTyT d pene, fleaaa oto r,ae-To Ha npoTa^eHHH Mecapa. 3aTeM a 3a6Hparo CDoe HaHaabHoe KanHTaaoDHo^eHHe h3 ^aHHoro 6H3HeCa h npeKpa^aro doh- HoDaTbCa o Koae5aHHax pHHKa, noToMy hto a DepHya CDoe HaHaabHoe KanHTaaoDHo^eHHe h totod pa5oTaTb c ^pyrHM aKTHDoM. HTaK, moh ^eHbTH Dao^eHH, a 3aTeM Do3Dpa^eHH, h a DHa^ero aKTHDoM, hto 5hho TexHHHeCKH 5eCnaaTHo.
fleHCTDHTeabHo, CayHaeTCa, a Teparo ^eHbrH. Ho a onepHpyro ^eHb- raMH, KoTopHe Mory no3DoaHTb Ce5e noTepsTb. ^ 5h CKa3aa, hto d Cpe^HeM Ha 10 HHDeCTHpHH no 2-3 HHDeCTHpHSM a Do3Dpa^aro ^enbrH c npH^HHbro, Tor,aa KaK 5-6 HHDecTHpHH HHHero He npHHocaT, a 2-3 hh- DecTHpHH Doo5^e Teparorca. ^ orpaHHHHDaro cdoh noTepH HHmb TeMH ^eHbraMH, kotophmh onepHpyro d ^aHHoM cayHae.
Hro,aH, KoTopHe HenaDH^aT pHCK, noMe^aror ^enbrH d 5aHK. B koh- pe kohpod, HMeTb c5epe^eHHa ayHrae, HeM He HMeTb HHKaKHx c5epe- ^eHHH. Ho Ha to, ht5h 3apa5oTaTb hto-to Ha Dao^eHHHx d 5aHK ^enb- rax, yxo^HT 3HaHHTeabHoe DpeMa, a do mhothx cayHaax oto DaM Hero-To CToHT.
Ha Ka^^yra h3 mohx HHDecTHpHH ^oh^ho 5ht^ hto-to 5ecnaaT- Hoe. KoH^oMHHHyM, MHHHCKaa^, KyCoK He3aH3ToH 3eMHH, ^om, 3anac aKpHH, o^HC. 3^ecb ^oa^eH 5HTb orpaHHHeHHHH pHCK hhh H^ea c Ma- HHM phckom. EcTb KHHTH, HocDa^eHHHe HCKaraHHTeabHo ^aHHoMy npe^- MeTy, Ha kotophx a 3^ecb He CTany ocTaHaDHHDaTbca. Pen KpoK - ocHoDaTeab MaK^oHaab^c, HpoflaDaa raM5yprepoDHe ^paHHaH3H. He ho- ToMy, hto ara^HH raM5yprepH, a HoToMy, hto xoTea He^DH^HMocTb ho^ ^paHHaH3oM 5ecHaaTHo.
My,apHe HHDecTopH ^oh^hh CTpeMHTbca k 5oabraeMy, HeM HpH- 5HHb Ha HHDecTHpoDaHHHH KaHHTaH, 3 ToDopM o5 aKTHDe, kotophh dh HoayHaeTe 5ecHaaTHo, HHrab ToabKo Do3Dpa^aeTe CDoe HepDoHaHaabHoe KaHHTaaoDao^eHHe. 3to h ecTb ^HHaHcoDaa pa^yMHocTb.
8. Akthb npHHOCHT npeflMeTw pocKornH. CHaa HeaoDeKa d ero yMeHHH cocpe^oToHHTbca Ha hom-to. Pe5oHoK oahoto Moero 3Ha- komoto HMeeT oTDpaTHTeabHyra HpHDHHKy He OKonoMHTb ^eHbTH. EMy ToabKo hto CTyKHy.ro 16, h oh 3aroperca ^eraHHeM 3aHMeTb CDora co5cTDeHHyra MaraHHy. V Hero ecTb h Hpe^ror, 3aKrraHara- ^HHcr D tom, hto po^HTerH Dcex ero ^py^eH y^e pacKoraerHrHCb Ha MaraHHH ^rr cdohx Ha^. Pe5oHoK Moero 3HaKoMoro 3axoTer 3a- re3Tb D cdoh c5epe^eHHr h DocHorb3oDaTbcr hmh ^rr HepDona- HarbHoro D3Hoca. Bot Tor,aa moh 3HaKoMHH h Ho3DoHHr MHe.
“Th ^yMaerab, r ^or^en Ho3DorHTb eMy c^eraTb oto, a Mo^eT MHe
150
negxep
Po5epx T. KHOcaKH, 0apoH
HOCTyHHTb, KaK ^pyTHe po^HTeaH ^eaaroT, ^a npocTO KynHTb eMy MaraHHy?” - CHpocHa oh.
Ha hto a oTBeTHa: “3to Morao 5h o5aerHHTb ^aBaeHHe na Te5a Ha KaKoe-To BpeMH, ho KaKoH ypoK oh BHHec 5h h3 3toh CHTyapHH Ha 5y,ay- ^ee? Mo^erab th BocHoab^oBaTbca othm ^eaaHHeM Baa^eTb MaraHHoH H B^oxHoBHTb cBoero chh^ neMy-To nayHHTbca?” Ha otom pa^roBop o5opBaaca.
^Ba Mecapa cHycTa a bhob^ pa^roBopHaca c TeM cbohm ^h^komhm Ha TeMy MaraHHH. “Hy hto, ecTb y cHHa noBaa MaraHHH?” - chpochh a.
“HeT. Ho a ^aa eMy 3000 $ Ha MaraHHy. ^ cKa^aa eMy, hto5h oh BocHoab^oBaaca mohmh ^enbraMH, BMecTo ero ^eHer, oTao^eHHHx Ha KoaaeA^”.
“3to ^e^po c TBoeH ctopohh”, - cKa^aa a. “fla ne TaK y^ ^e^po. fla H HacTH ^ener y^e HeT. ^ Hocae^oBaa TBoeMy coBeTy HcHoab^oBaTb cHHbHoe ^eaaHHe cHHa HpHo5pecTH MaraHHy: h HaHpaBHTb oneprHra ero ^eaaHHK TaK, hto5h oh cmot HeMy-To nayHHTbca”.
“Hy, H hto bh c^eaaaH?” - cHpocHa a.
“CnaHaaa mh, KaK cae^yeT, HoHrpaaH b tbom Hrpy “CASHFLOW” B oHepe^HoH pa3. Hrpaa, mh c chhom ^oaro ^HcKyTHpoBaaH, KaK pa- 3yMHee Hoab^oBaTbca ^enbraMH. 3aTeM a Ho^apHa eMy Ho^HHcKy Ha “yoaa Ctpht ^.^opHea” h HecKoabKo khht o ^oh^oboh 5Hp^e.
“A hotom, hto?” - cHpocHH K- “Hto h3 ototo BHraao?”
“^ cKa^aa, hto 3000 $ - ero, ho eMy Heo5a3aTeabHo 5hho Bce ^enbTH TpaTHTb Ha HoKyHKy MaraHHH. Oh mot 5h BocHoab^oBaTbca ^enbraMH, hto5h KyHHTb H Hpo^aTb aKpHH, HaHTH cBoero co5cTBeHHoro 5Hp^eBoro 5poKepa, H o,aHa^AH oh 5h 3apa5oTaa 6000 $, bho^hb b ^kphh cboh 3000 $, a h3 Tex 6000 $ - 3000 $ HoraaH 5h Ha HoKyHKy MaraHHH h 3000 $ 5hhh 5h oTao^eHH na yHe5y b Koaae^^e”. “Hy h k^kobh pe^yabTa-
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