An analysis of language features in english advertisements

AN ANALYSIS OF LANGUAGE FEATURES IN ENGLISH ADVERTISEMENTS

Contents


Chapter One Introduction

1. 
   Rationale of the study
   
2. 
   The value of the study
   
3. 
   Summary
   

Chapter Two Towards Advertising
2.1 What is advertising?
2.2 The history of advertising

3. 
   The functions of advertising and its language?
   
4. 
   The basic principles of advertising language
   

Chapter Three Lexical Features
3.1 Wide use of nouns in brand names
3.2 Extensive use of monosyllabic and simple words
3.3 Bulk use of compounds
3.4 Coinages


Chapter Four Syntactic Features
4.1 Sentence patterns
4.1.1 Statements
4.1.2 Imperative sentences
4.1.3 Interrogative sentences
4.1.4 Exclamatory sentences
4.2 Sentence structures
4.2.1 Ellipsis
4.2.2 Sentence fragments


Chapter Five Main Rhetorical Devices
5.1 Simile & Metaphor
5.2 Personification
5.3 Pun
5.4 Hyperbole
5.5 Repetition
5.6 Alliteration
Chapter Six Conclusion

Acknowledgement
My grateful acknowledgement is devoted to my tutor Professor Tan Weiguo, who gave me so much insightful and helpful advice, which contributed to the completion of the present thesis.
(上面还可多写一点)下面提供的致谢供你参考。