An analysis of language features in english advertisements

Acknowledgements

First and foremost, I would like to avail myself of this opportunity to express my gratitude to my tutor Mr. Tan Weiguo, who offered me enlightening instructions, patient guidance and valuable suggestions, which contributed to the completion of my thesis.

I would also like to acknowledge my indebtedness to all the instructors who enlightened me with good ideas and taught me different courses and various skills from which I benefited a great deal. In addition, I am very grateful to all my classmates and friends who have given me generous support and helpful advice in the past four years.
Finally, I wish to dedicate this paper to my beloved parents, who
always love me and affectionately care for me.

Abstract
This paper presents an analytical study of the language features of English advertisements at lexical, syntactic and rhetorical levels. In order to conduct a data-driven study, varieties of English advertisements are examined and analyzed. Through a detailed survey of these advertisements advertising language features are summarized and possible reasons given in the light of the meaning and function of language.
This paper is presented in six chapters. The First Chapter is the introduction and the last the conclusion. The Second Chapter gives the general idea about advertising and its language. The third, forth and fifth chapters of the paper, which constitute the main body, respectively analyze language features at lexical, syntactic and rhetorical levels. In the process of analysis, examples are provided to make the paper understandable and persuasive.
It is hoped that this study can shed light on the language features of English advertisements and also provide help for copywriters and advertising English learners.