An analysis of language features in english advertisements

Key words: advertising, language feature, lexical, syntactic, rhetorical

摘要
本文旨在通过对书面英语广告的语言分析总结出广告英语在词汇﹑句法﹑修辞方面的语言特点。为了使研究从数据出发得出科学结论，作者选用各类英文广告实例加以深入细致的定量和定性分析，总结出广告英语的语言特点，并且根据语言的意义与功能解释广告英语的共性及特殊性。
全文共分六章，第一章和第六章分别为介绍与结论，第二章介绍广告的基本情况，第三、四、五章为本文核心，分别探讨广告英语的词汇﹑句法和修辞特点，从这三个层面对英语广告的语言特点进行分析与概括。
希望此论文的分析结果能给英语广告的写作者以及广告英语的学习者提供帮助。（摘要的第二部分可多写几句话，使结构平衡！！！）
关键词: 广告英语；语言特点；词汇；句法；修辞


Chapter One Introduction

1. 
   Rationale of the study
   

Advertising is something that we are all exposed to. It is also something that is likely to affect most of us in a number of different spheres of our lives. It is reasonable to say that we live in a world of advertising. As potential consumers, we are always bombarded with all kinds of product or service information from various media, including newspapers, magazines, television, radio, Internet, etc. Advertising indicates the difference that exists between brands of products and alternative services. Advertising also tells the consumer what a specific product, brand or service should do when it is used, thus helping him or her to understand and evaluate experience with??? the products and services that he or she uses.

On the other hand, by making people aware of products, service and ideas, advertising promotes sales and profits. Therefore, the forms of advertising are very important. Advertising has many forms, but in most of them language is of crucial importance. The words in advertisements are carefully crafted to meet particular needs.
Finally, advertising is one of the major forces that are helping improve the standard of living around the world. Combined with all these communicational, marketing and social functions, advertising becomes indispensable in the modern world.