An analysis of language features in english advertisements

这里要写明论题的研究现状！！！！

2. 
   The focus of the study
   

Advertising language sometimes is intended to inform, but more often, and more importantly, to persuade and influence. It has developed its own features.
Graph 1 a framework of advertising language analysis(说明出处!!)

No matter what form advertisements take, the advertising text is most important. Accordingly, this thesis focuses on the language features of English advertisements at lexical, syntactic and rhetorical levels through argumentation and illustration.

3. 
   Methods and Significance
   

这里要说明研究方法和研究意义。
Chapter Two Towards Advertising


2.1 What is advertising?

Advertising is with us all the time. Whenever we open a newspaper or a magazine, turn on the TV, or look at the posters in underground stations or on buildings, we are confronted with advertisements. Then what is advertising?

The word advertising first appeared around 1655. It was used in the Bible to indicate notification or warning. An advertisement is a public announcement, generally printed or oral, made to promote a commodity, service, or idea. (Encyclopedia Britannica, 这里写明出版年代:105).
American Marketing Association defines advertising as “the non-personal communication of information usually paid for and usually persuasive in nature about products, services or ideas by identified sponsors through the various media” (加夹注！！！)
“Advertising is a paid non-personal communication form with an identified sponsor using mass media to persuade or influence the audience” (Wells & Burnett & Moriarty, 1989:8).
Otto Kleppner in the book Advertising Procedure defines advertising as “a method of delivering a message from a sponsor, through an impersonal medium, to many people...” （加个夹注即可）.