An analysis of language features in english advertisements

In Creative Advertising – Theory and Practice by Sndra E. Moriarty（加个夹注即可）, “An advertisement is a conversation with a consumer that gets attention, provides information, makes a point, and encourages someone to buy, try, or do something.”

From these definitions, we can see that advertising is very important not only to producers but to consumers as well. Besides, it has great impetus to the society.??? It develops and changes with the evolution of society. It is “a mirror of society” (Russell, 1996:508) which reflects the society we live in. Let’s see the evolution of advertising.

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