For this unit Refers to Student’s Book pages Writing headlines

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Go to page 15 for essential background information on the topic  
and useful web links.
Don’t forget to explore the 
Extra activities
 for this unit
  
Refers to Student’s Book pages
Writing headlines
     
Before you begin 
… 
Discuss with the class why it might be useful for them to study the language of 
newspaper headlines in English. 
 Suggested answer
It is quite possible that your students may never have to write newspaper 
headlines in English during their careers, but they will almost certainly have to 
read them, and could well have to write something similar in their own languages. 
Of course headlines are not confined to newspapers – they are also of central 
importance in advertising, magazines, brochures, websites, presentations and 
many other forms of communication, all of which your students could well have to 
write, either in English or in their own languages.
  1  a 
Students discuss the questions in pairs and then feed back to the class.
 Suggested answer
3  Headlines are important because they persuade potential customers to buy a 
newspaper, help readers decide which stories to read, and help define the style 
and personality of the newspaper.
    b 
Discuss the first headline with the class. Students then discuss the other 
headlines in pairs and feed back to the class. Avoid giving the answers, as these 
are given in Exercise 1c.
    c 
Students work individually to complete the matching exercise and then check 
their answers in pairs. 
 Answers
2  e    3  g    4  b    5  h    6  c    7  f    8  a
l 
Writing headlines
l 
Analysing newspaper articles
l 
Practising interview skills
l 
Planning and writing a newspaper article
1
PhotocoPiable
Cambridge English for  
the Media
TEACHER’S NOTES
Professional English
Cambridge English for the Media   Cambridge University Press 2009     
www.cambridge.org/elt/englishforthemedia
UNIT 1
 
Newspapers

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    d 
Discuss with the class the five questions for the first headline. Students then 
discuss the other headlines in pairs and feed back to the class. Discuss with the 
class any patterns concerning the information given in headlines, for example 
which of the five questions are typically answered. 
 Answers
‘When?’ and ‘Why?’ questions cannot usually be answered: ‘When?’ because it 
is often something that has happened recently; ‘Why?’ because the answer will 
usually be found in the article.
    e 
Students discuss the questions in small groups. 
    f 
Students discuss the questions in small groups and then feed back to the class.
 Answers
1  Articles, auxiliary verbs, pronouns 
2  Present simple for recent events, 
to
 + infinitive to describe future events, past