What Is Advertising?

Types of advertising

The type of advertising that you and your company choose to engage in should align with your ideal customer profile and work to engage with them often. On top of this, the method you choose should be cost-effective and make sense with the product or service you're advertising.

What are the different types of advertising?

1. 
   Paid search advertising
   
2. 
   Social media advertising
   
3. 
   Native advertising
   
4. 
   Display advertising
   
5. 
   Print advertising
   
6. 
   Broadcast advertising
   
7. 
   Outdoor advertising
   

Before we begin, it's important that we understand the two larger categories of advertising: digital and traditional. Digital advertising can reach a wide audience in a variety of different ways by harnessing the all-powerful internet, and can also be customized to narrow down an audience by their demographics.

Traditional advertising focuses largely what you'd think of when you think of "typical" advertising: television, radio, newspaper, magazine, direct mail, and billboard designs. This type of advertising reaches an enormous audience. This is great because it means that more people are seeing your advertisement, but it's hard to know whether or not the right people are seeing them.