What Is Advertising?

Native advertising

Banners and pop-up advertisements make it obvious that they're trying to sell you something. Native advertising camouflages itself.

By appearing as an almost-perfect match to the content that surrounds it, native advertisements come in the form of articles or videos on websites that are already hosting similar materials.

Great native advertisements provide consumers with valuable information and make the advertising aspect secondary to the message being communicated. Since they match the natural flow of the page, native ads are non-disruptive and users won't feel like they're engaging with an ad.

Placement of native ads should be strategic and should also follow the patterns and interests of a business's target audience. Native advertising is labelled to alert readers that the content is sponsored, but the label is so discreet that it's brought up conflict among advertisers and readers.