What Is Advertising?

TIP - USE REVIEWS IN YOUR SOCIAL ADS: Increase your social media advertising ROI by including customer reviews. Studies show displaying reviews can increase conversion rates up to 270%. If you're a B2B brand, start your review strategy by claiming your free G2 Profile. See the Impact of B2B Reviews →

With social ads, there's an added bonus--effectiveness is measured in real-time. Every piece of social media content that a business posts is trackable, so advertisers are able to collect insight on how much traffic an ad has, how many conversions it cultivated, and even who has engaged with the advertisement.