Paid search advertising
Paid search advertising involves bidding on keywords so that advertisements related to specific keywords are placed at the top of the search engine results page (SERP). With paid search, advertisers only pay when their advertisement is clicked, providing the alter-ego pay-per-click (PPC).
To differentiate between paid and organic search, look for a small label next to the link which signifies that the result is an advertisement.
Paid search is targeted, efficient, measurable, simple, and cost-effective. What more could an advertiser ask for?
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