What Is Advertising?

Outdoor advertising

Outdoor advertising, otherwise known as out-of-home advertising (OOH), is simply any advertisement made visible to a consumer outside of their home. Just like broadcast advertising, outdoor advertising is considered a mass-market medium and is intended to support broad messaging and branding efforts.

Implementing graphic design into outdoor advertising is critical. Think about how quickly people pass by a billboard design. In the few seconds that a driver has to see it, the message has to be read and understood.

Source: McDonald's

An outdoor advertisement is a great way for businesses to reach a large population of people without any targeting. Outdoor advertising supports brand awareness more than selling since it's difficult to display any kind of sales-related messaging on a board.

However, many advertisers have started to use outdoor ads as a way to connect the real world with the digital world.