The continuing optimization of a company’s business activities through digital technology

Plan page flows

Toy company site

UX design

Design Theme

• Brand identity
• Fits existing brand identity logo, colors, font, etc.
• Create appropriate new brand identity – trendy, classic, convenient
• Easy to use
• Responsiveness/speed
• Videos, large images, memes, sound/music, a lot of coding logic, lots of buttons
• 57% of users leave a website if it doesn’t load in 3 seconds
• Browser/device agnostic

Clever but confusing design

• Unconventional design requires concentration from user
• Inconsistent - Some circles are clickable others not

Clever but confusing designs

• Lack of text. User has to move mouse over page to find links

Best practices for Design

• User Friendliness.... Easy
• Be Unique; Differentiate Your Site.... Eye-catching, focus on the products
• Emphasize Security....Reassure customers
• Fast Response Time....To retain impatient customers
• Know Your Target Audience....Design for target group tastes
• Include Good Search Capability....Fast, effective
• Effective Product Descriptions....Dimensions, sizes, materials, etc.
• Minimalistic Layout…Leave enough white space, don’t overwhelm
• Consistent look; Branding…builds relationship and familiarity
• Call to Action…Make Action Buttons stand out: Join Now, Claim Discount, Purchase

Basket/checkout
Personalization
Branding
Competitive edge
Brick and mortar options
Internationalization
Call to Action buttons
Value Proposition

Testing effectiveness of design

• FiveSecondTest: This tool ensures that your message is communicated as effectively as possible, in just five seconds it tells what a person recalls about your website design (https://app.usabilityhub.com)
• Feng-GUI: It simulates the human vision during first five seconds and predicts what a real human would most likely look at
• Optimizely: It enables you to test/track, clicks, conversions or anything else that matters to e-commerce business