The continuing optimization of a company’s business activities through digital technology

Power Shift

eCommerce Components

• eCommerce is selling products and services online, including
• Displaying items for sale
• Paying via online transactions
• Storing Product
• Shipping product
• Storing customer information
• Optimizing the customer buyer experience
• Analyzing effectiveness of ecommerce site

Desktop apps vs web apps

Desktop v Mobil Access to Internet

Architecture of eCommerce Site

Internet
Server
Web page requests (HTTP get requests)
Web page returns (HTTP send responses)
Web server
Application server
(Web Apps)
Repositories (RDBMS)
ISP
ISP
Customers
Financial Txns
Products
Web Pages

Architecture of Hosted eCommerce site

Internet
Server
Web page requests (HTTP get requests)
Web page returns (HTTP send responses)
Web server
Repositories (Data Collections)
ISP
Customers
Financial Txns
Products
Web Pages
DBMS
Application server
= managed by business and customers
= managed by host
ISP

eCommerce Projects

What to consider

• What channels?
• Browser or app support? Which browsers?
• What devices to support?
• Build or buy selling platform?
• Sell online, buy online or both?
• What kinds of payments to accept?
• Include customer help?
• Include customer feedback?

• How to ship product? (Direct shipment, click and collect)
• How to store customer information?
• How to store product?
• Create design to suit brand
• Control inventory and re-stocking
• Delivery tracking
• Maintenance
• SECURITY!!

Expertise required for developing custom ecommerce site

• Web designers
• Programmers/Developers
• Web (HTML)
• DB designers and programmers
• Java programmers
• Quality Assurance Testers (QA)
• Project Manager
• Business specialist
• Writers