The continuing optimization of a company’s business activities through digital technology

Customer Information

• Customers with accounts are also stored in a DBMS
• Additional security required to protect sensitive information from hackers
• Encrypt data in database
• Encrypt data as it passes over connection between browser and server (SSL)

Name	Billing Address
Shipping Address	Credit Card Number
Credit Card Expiration Date	Credit Card Type
Phone number	Email
Password	Payment Method
Order History	Preferences (receive marketing info)
Date Account Created	Enrolled in Loyalty Program

Orders Data

• Could be sensitive data
• Information on buying patterns could be analyzed internally and/or sold

Order Date	Delivery method
Item ID	Quantity
Unit Price	Total Item Price
Item Quantity	Item size
Item color	Discount
Gift card used	Payment method
Billing Address	Delivery Address
Order Status	Customer ID
Shipper	Sales Tax
Total Order Amount	Payment Received

Web 3.0 Tomorrow

• Appliance convergence
• Consumer Electronics Show 2018
• Channel convergence
• Wifi and 5G access
• Mobile penetration
• Cross platform
• Semantic Web
• Internet of Things