The continuing optimization of a company’s business activities through digital technology

Sample project plan

• Requirements Analysis
• Stakeholder Analysis
• Cost Benefit Analysis
• Technical Analysis
• Risk Analysis
• Record requirements in Functional Specification
• Web Design
• Design Layout
• Homepage design
• Database Design
• Feature Design
• Module Design
• Payment gateway development
• Admin control panel Development
• Items listing
• Record all technical requirements and decisions in Technical Specification

• Website Implementation
• Set up backbone software
• Test backbone
• Testing
• Unit testing
• Integrated testing
• Record testing requirements in a Test Plan
• User Review/Beta Program
• Rating systems review
• Develop questionnaire
• Train Employees
• Conduct classes
• User manual
• Maintenance
• Daily Backup
• Update products, prices, orders 

You are never finished!!

• Sites need to be redesigned every 3-5 years to avoid obsolescence
• Updates to site influence search engine results

Setting up site

Choosing domain name

• Address entered in browser to navigate to your site. For example, www.fifa.com is alias for IP address 23.65.202.238
• Good domain name should be
• Consistent with brand
• Easy to memorize
• Need to register ownership of domain name with a registrar such as ICANN
• Register directly or let host organization register
• Pay annual fee for name, usually available from 1-10 year packages
• Tips:
• Don’t use punctuation or numbers
• Include key search words
• Register similar names:
• mysite.com, mysite.org, mysite.fr, mysite.co.uk….
• my-site.com, my_site.com